The many scripted Thursday summer shows continue to be dominated by BIG BROTHER.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: ASTRONAUT WIVES CLUB climbed 0.2 from last week’s series low to 0.8. MISTRESSES stayed at 0.7, and ROOKIE BLUE fell 0.1 to 0.7.
CBS: BIG BROTHER rose 0.1 to 2.0, and UNDER THE DOME was steady at 1.0. A rerun BIG BANG THEORY was once again the 2d-highest show of the night at 1.5.
NBC: FOOD FIGHTERS lost 0.1 to 0.7, and DATELINE held at 1.0.
FOX: BOOM remained at 0.6, and the 9PM slot went into hibernation with 0.4 for a BONES rerun.
CW: BEAUTY AND THE BEAST didn’t move from last week’s series low 0.2. DUETS, which will end its run next week, crept up 0.1 to 0.2 in its 2d half hour, but held at 0.1 at 9PM.
There’s little activity on tonight’s summer Friday schedule.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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