October 10, 2018



The CW sesaon was slow out of the gate.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

CW:  The season premiere of THE FLASH was down 0.3 from 2017 to 0.8.  More troubling was the season premiere of BLACK LIGHTNING, which was down 0.4 from last year’s series premiere to a series low 0.4.

ABC:  The AMERICAN MUSIC AWARDS fell 0.6 from the 2017 edition (on a Sunday) to 1.8.

NBC:  THE VOICE was steady at 1.8, and THIS IS US slipped 0.1 to 2.3.  NEW AMSTERDAM is currently down 0.1 to 1.4, although its 10:01PM start time has made it susceptible to downward adjustments in finals.

CBS:  NCIS held at 1.4, but FBI fell 0.2 to 1.0.  NCIS: NEW ORLEANS was down 0.1 to 0.9.

FOX:  THE GIFTED was steady at 0.7, and LETHAL WEAPON lost 0.1 to 0.7.

CW introduces the drama ALL AMERICAN tonight after the season premiere of RIVERDALE.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."