April 11, 2018



ROSEANNE wasn’t the only show facing a down arrow.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Apr 10.TUE

ABC:  ROSEANNE fell another half-point to 3.4, down 35% from its premiere but still of course a huge rating.  As we’ve noted, this is consistent with other high-profile reboots that have lost steam after big debuts, and the question will be where the show finds its bottom.  THE MIDDLE dropped 0.3 to 1.9, BLACK-ISH slipped 0.1 to 1.4, and SPLITTING UP TOGETHER was down 0.2 to 1.2.  FOR THE PEOPLE crashed by 0.2 to 0.6.

CW:  THE FLASH aired for the first time since March 13 and hit a new low 0.6, down 0.1 from that airing.  BLACK LIGHTNING was steady at 0.5.

FOX:  LETHAL WEAPON aired its first new episode since March 6 and also hit a new low, down 0.1 to 0.8.  LA TO VEGAS held at 0.7, and NEW GIRL’s season premiere was yet another new low at 0.7.

NBC:  THE VOICE was a clip show, down half a point from last Tuesday to 1.3.  RISE (0.8) and CHICAGO MED (1.1) were steady.

CBS:  After 0.7 for a rerun NCIS, the network aired one of its Grammy-related specials, this time ELTON JOHN: I’M STILL STANDING at 0.9.

Tonight, Syfy has the season premiere of THE EXPANSE.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Apr 10.TUE

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.