December 3, 2014



First place for the night?  THE VOICE.  Second place?  A holiday special that’s almost 50 years old.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 TUE Dec 02

ABC:  A CHARLIE BROWN CHRISTMAS, 49 years old, scored a 2.1 rating and led ABC’s line-up, even beating the 1.9 for its lead-in, a brand new TOY STORY THAT TIME FORGOT special.  That helped boost AGENTS OF SHIELD by 0.2 to 1.8.  FOREVER, also helped by the reruns on CBS, was up 0.2 as well to 1.2.

NBC:  THE VOICE was up 0.3 from last week’s series low to 2.6, although that was still down more than 20% from last year’s installment (which aired at 9PM).  MARRY ME was also up 0.3 to 1.4, while ABOUT A BOY gained 0.1 to 1.1.  CHICAGO FIRE was steady at 1.6.

CW:  The first part of the FLASH/ARROW crossover gained 0.1 to 1.5, and SUPERNATURAL held at 0.9.

FOX:  For all the dirt that’s been shoveled over FOX’s Tuesday sitcoms, NEW GIRL and THE MINDY PROJECT, despite a MASTERCHEF JR lead-in at 1.6 that was a full point lower than THE VOICE (and up 0.1 from last week), tied NBC’s comedies at 1.4/1.1, respectively up 0.1 and even.

CBS:  Reruns at 1.4/1.4/1.0.

All the networks are new tonight.  CW airs the ARROW part of its crossover, FOX has what will in effect be the finale of RED BAND SOCIETY (a few episodes remain unaired, but they’re also currently unscheduled and will probably be quietly burned off), and NBC has its annual CHRISTMAS IN ROCKEFELLER CENTER special followed by an SNL clip show.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 TUE Dec 02

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this night.



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.