The midseason finale of THIS IS US dominated the night.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: THIS IS US gained 0.1 to 2.8 for its final episode of 2016. Coincidentally, 2.8 is the rating THE VOICE had on the parallel night last year, but that one-time blockbuster has been falling fast, and last night it held at 1.9. CHICAGO FIRE was also steady at 1.7.
ABC: Not a great night for the sitcoms. THE MIDDLE was down 0.2 to 1.4, and AMERICAN HOUSEWIFE lost 0.1 to 1.4, while FRESH OFF THE BOAT (1.1) and THE REAL O’NEALS (0.8) were each down 0.2. AGENTS OF SHIELD held at 0.8.
CBS: Returning from a week off, NCIS dropped 0.2 to 1.7, while BULL (1.5) and NCIS: NEW ORLEANS (1.2) were steady.
CW: Inevitably, THE FLASH lost some altitude from last week’s crossover, down 0.3 to 1.2. NO TOMORROW tread water at 0.3.
FOX: BROOKLYN NINE-NINE (1.0), NEW GIRL (0.8) and SCREAM QUEENS (0.5) all remained where they were.
There’s no question about tonight’s Big Event: NBC’s annual live musical, which this year is HAIRSPRAY.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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