December 7, 2016



The midseason finale of THIS IS US dominated the night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


NBC:  THIS IS US gained 0.1 to 2.8 for its final episode of 2016.  Coincidentally, 2.8 is the rating THE VOICE had on the parallel night last year, but that one-time blockbuster has been falling fast, and last night it held at 1.9.  CHICAGO FIRE was also steady at 1.7.

ABC:  Not a great night for the sitcoms.  THE MIDDLE was down 0.2 to 1.4, and AMERICAN HOUSEWIFE lost 0.1 to 1.4, while FRESH OFF THE BOAT (1.1) and THE REAL O’NEALS (0.8) were each down 0.2.  AGENTS OF SHIELD held at 0.8.

CBS:  Returning from a week off, NCIS dropped 0.2 to 1.7, while BULL (1.5) and NCIS: NEW ORLEANS (1.2) were steady.

CW:  Inevitably, THE FLASH lost some altitude from last week’s crossover, down 0.3 to 1.2.  NO TOMORROW tread water at 0.3.

FOX:  BROOKLYN NINE-NINE (1.0), NEW GIRL (0.8) and SCREAM QUEENS (0.5) all remained where they were.

There’s no question about tonight’s Big Event:  NBC’s annual live musical, which this year is HAIRSPRAY. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.