On Valentine’s Day, the CBS demo snuggled up with a crossover.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: Although the night in general was marked by modest dips, CBS knew its audience would be home, and the network gave them an NCIS/NCIS: NEW ORLEANS crossover, raising the mothership by 0.1 to 1.8, and NEW ORLEANS by 0.2 to 1.2. In between the halves, BULL was steady at 1.3.
ABC: All the sitcoms were down: THE MIDDLE by 0.1 to 1.5, AMERICAN HOUSEWIFE by 0.1 to 1.4, FRESH OFF THE BOAT by 0.2 to 1.0, and THE REAL O’NEALS by 0.1 to 0.8. AGENTS OF SHIELD held at 0.7.
NBC: THE WALL lost 0.1 to 1.5, and THIS IS US dropped 0.2 to 2.4. CHICAGO FIRE remained at 1.5.
FOX: NEW GIRL shed 0.1 to 0.9, but THE MICK stayed at 1.0. BONES was up 0.1 to 0.8.
CW: The network took the night off, with a special TOUGH MUDDER at 0.3 and a rerun of THE FLASH at 0.2.
CBS premieres its legal soap DOUBT tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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