Articles

February 22, 2017
 

SHOWBUZZDAILY TUESDAY NETWORK SCORECARD – 2.21.2017

 

No major shifts on another Tuesday dominated by THIS IS US.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Feb 21.TUE

NBC:  A Very Special THIS IS US was almost a full point higher than anything else on the networks, up 0.1 from last week to 2.5.  It was preceded by the season finale of THE WALL, steady at 1.4, and CHICAGO FIRE, up 0.1 to 1.6.

ABC:  THE MIDDLE held at 1.5, and AMERICAN HOUSEWIFE was down 0.1 to 1.4.  FRESH OFF THE BOAT (1.1) and THE REAL O’NEALS (0.9) were each up 0.1.  AGENTS OF SHIELD remained at 0.6.

CBS:  NCIS dropped 0.2 to 1.6.  BULL was stable at 1.3, and NCIS: NEW ORLEANS lost 0.1 to 1.1.

FOX:  NEW GIRL gained 0.1 to 1.0, and the just-renewed THE MICK shed 0.1 to 0.9.  BONES was down 0.1 to 0.7.

CW:  Returning from a week off, THE FLASH dropped 0.1 to 1.0, and LEGENDS OF TOMORROW was also down 0.1 to 0.6.

TLC’s TOO CLOSE TO HOME and Bravo’s GIRLFRIENDS’ GUIDE TO DIVORCE end their seasons tonight, and TNT’s MAJOR CRIMES returns.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Feb 21.TUE

CABLE RATINGS: Come back Thursday morning for detailed demographic ratings for top Tuesday cable programs, later than normal due to the Presidents Day holiday.

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About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.