The OLYMPICS had a marquee night, but remained at a low.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and Olympics comparisons follow the chart.
NBC: Night 5 of the RIO SUMMER OLYMPICS gained 1.3 from Monday to 9.9, and remained ahead of the 2000 Sydney Games. However, that number was 1-3 points below the 3 previous Night 5s.
ABC: BACHELOR IN PARADISE fell 0.3 from last week’s Tuesday premiere and also from Monday’s installment to 1.1, and the AFTER PARADISE follow-up show debuted low at 0.5. A pair of 0.3 sitcom reruns rounded out the night.
CBS: ZOO dropped 0.2 to 0.6, sandwiched between 0.7/0.5 procedural reruns.
CW: MADTV is currently steady at 0.3, the same as the rerun of THE FLASH that preceded it, but local baseball preemptions may shift those numbers this afternoon.
FOX: Reruns at 0.3-0.4.
RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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