September 17, 2014



At this point, FOX will take what it can get.

Daily Comp 3way 2014 TUE Sep 16

FOX:  No one expected the season premieres of NEW GIRL or THE MINDY PROJECT to come close to last fall’s 2.9/1.9 premieres, but at 1.6/1.3, but at least New Girl was above last May’s 1.2 finale, and Mindy was above last spring’s 1.0 low point.  (In the demo chart below, it’s worth noting that New Girl remains considerably younger-skewing than Mindy, with a 1.6 rating in 18-34s compared to 1.1.) Similarly, UTOPIA still looks woeful at 1.0, but that’s up 0.1 from last Tuesday and up 0.3 from Friday’s installment, which should keep it on the air for the immediate future.

NBC:  AMERICA’S GOT TALENT, nearing its finale, jumped up 0.6 to 2.5.

CBS:  BIG BROTHER was steady at 2.3, far above the reruns that followed it.

ABC:  DANCING WITH THE STARS, at 2.1, was down 0.3 from Monday’s premiere, but its Tuesday airings are usually below its Mondays.

CW:  Reruns at 0.4/0.3.

The overture to next week’s launch of the official fall season continues tonight as FOX premieres RED BAND SOCIETY, and NBC gives THE MYSTERIES OF LAURA an out-of-timeslot launch that should benefit from a big lead-in from the AMERICA’S GOT TALENT season finale.  Meanwhile, CBS airs the season finale of EXTANT.


Demo Profile 2014 TUE Sep 16

The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Tuesday cable programs.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.