February 4, 2013

THE SKED: Updated Super Bowl and “Elementary” Ratings

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Written by: Mitch Salem
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The time-zone corrected ratings are in for SUPER BOWL XLVII, and thanks to the 35-minute blackout (although excluded from the final game number) making it technically the longest Super Bowl ever, the audience ended up as 108.4M, reversing the recent trend by falling slightly from last year’s (much shorter and earlier-ending) 111.3M haul.  The household rating was 46.3, also down a bit from last year’s 48.3, and the 18-49 demo number, at 36.1, shrank from last year’s 40.5.  That’s still nothing to feel bad about, as the telecast was the third most watched presentation in the history of television, behind only the last two Super Bowls.  You can find extensive comparisons among Super Bowl numbers in Mitch Metcalf’s post.

The Superdome blackout also forced ELEMENTARY back to a 11:11PM start time, almost an hour later than last year’s post-game telecast of The Voice.  The result was a 7.8 in 18-49s, almost quadruple Elementary‘s usual Thursday number but well below last year’s 13.3 for The Voice.  The big question for Elementary is whether the increased sampling will pay off later in the week, when the show faces off against the surging Scandal (with an episode ABC is promoting as one of those “all your questions will be answered” hours, and God knows on Scandal there are plenty of questions to be answered).

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."