January 31, 2019



Another big win for MASKED SINGER.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

FOX:  After 24 HOURS TO HELL & BACK gained 0.1 to 1.2, THE MASKED SINGER jumped 0.3 to 2.6, dominating the night.  To no one’s surprise, SINGER has already received a Season 2 renewal.

ABC:  THE GOLDBERGS was up 0.1 to 1.3, but SCHOOLED dropped 0.1 to 1.0.  MODERN FAMILY was steady at 1.2, and SINGLE PARENTS rose 0.1 to 0.8.  MATCH GAME was up 0.1 to 0.6.

CBS:  BIG BROTHER: CELEBRITY EDITION gained 0.1 from last Wednesday to 1.2.  An hour of reruns followed at 0.6/0.5, then CRIMINAL MINDS held at 0.8.

CW:  RIVERDALE (0.4) and ALL AMERICAN (0.2) were steady.

NBC:  A night of reruns at 0.6-0.8.

Tonight, NBC’s WILL & GRACE returns for the back half of its season.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.