October 10, 2019



Lots of small drops.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


CW:  The season premiere of RIVERDALE was down 0.1 from last season’s premiere to 0.4.  NANCY DREW premiered at an unexciting 0.3, although that was up 0.1 from the post-RIVERDALE launch of ALL AMERICAN last year.

ABC:  THE GOLDBERGS was steady at 1.0, while SCHOOLED lost 0.1 to 0.7.  MODERN FAMILY fell 0.2 to 0.9, and SINGLE PARENTS held at 0.7.  STUMPTOWN dropped 0.1 to 0.6.

CBS:  SURVIVOR dipped 0.1 to 1.1, while SEAL TEAM (0.7) was steady and SWAT was down 0.1 to 0.5.

NBC:  CHICAGO MED stayed at 1.1, but CHICAGO FIRE defied the trend and rose 0.1 to 1.2.  CHICAGO PD held at 1.0.

FOX:  THE MASKED SINGER remained at 2.0.  Currently, ALMOST FAMILY is up 0.1 to 0.8, but due to its 9:01PM start, that may change in finals.

Tonight, CW has the season premieres of SUPERNATURAL and LEGACIES.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.