On the night before Thanksgiving, only 2 networks aired regular programming.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: THE GOLDBERGS (0.6) and AMERICAN HOUSEWIFE (0.5) each lost 0.1. THE CONNERS (0.6) anc BLACK-ISH (0.4) were steady. FOR LIFE gained 0.1 to 0.5.
CBS: THE AMAZING RACE was at 0.6/0.6, compared to last week’s 0.7/0.6. SWAT rose 0.1 to 0.4.
NBC: The special WOMEN OF WORTH was at 0.2, and a Thanksgiving SNL clip show was at 0.5.
FOX: Reruns at 0.5/0.4.
CW: GILMORE GIRLS: A YEAR IN THE LIFE held at 0.1.
Thanksgiving, and NBC, find themselves unexpectedly without a primetime NFL game tonight due to a COVID postponement. However, FOX will air off-night episodes of THE MASKED SINGER and I CAN HEAR YOUR VOICE, and ABC has a WONDERFUL WORLD OF DISNEY special.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available this afternoon with the broadcast finals.
PREVIOUS WEDNESDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS WEDNESDAY CABLE & BROADCAST NATIONALS
NEWS & LATE NIGHT BROADCAST RATINGS
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