February 22, 2018



Another downward slope for the WINTER OLYMPICS.


DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Feb 21.WED

NBC:  The WINTER OLYMPICS moved to the low edge of the mid-3s with a preliminary 3.3, and final adjustments have been minimal.  Comparisons to the parallel nights of other Winter Olympics:  2014 Sochi 5.0, 2010 Vancouver 5.5, 2006 Turin 4.8, 2002 Salt Lake City 11.7.

CBS:  BIG BROTHER: CELEBRITY EDITION rose 0.1 from last Wednesday to 1.4, and the season finale of THE AMAZING RACE was steady with last week at 0.9.

ABC:  After reruns at 0.5-0.8, MATCH GAME was down 0.1 to 0.4.

FOX:  Reruns at 0.5/0.7.

CW:  Reruns at 0.2/0.2.

THE BACHELOR WINTER GAMES comes to an end tonight, and on cable, the final season of CMT’s NASHVILLE reaches its midseason finale.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Feb 21.WED

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day. Broadcast finals for Wednesday will be available Friday morning.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.