April 8, 2021



Fair starts for the newcomers.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  THE GOLDBERGS held at 0.6, and the premiere of HOME ECONOMICS was at a compatible 0.5, comparable with AMERICAN HOUSEWIFE’s performance in that slot.  The network gave its new 10PM show a boost with back-to-back lead-in episodes of THE CONNERS at 0.6/0.6, up 0.1 from that show’s single episode last week, and up 0.3 from last week’s CALL YOUR MOTHER.  With that assistance, A MILLION LITTLE THINGS was at a stable 0.4 (although down to 0.3 by 10:30PM) for its relocation from Thursday.

CBS:  TOUGH AS NAILS lost 0.1 to 0.4.  Returning from a rerun week, SEAL TEAM (0.4) and SWAT (0.4) were both down 0.1.

NBC:  A down week for the franchise, as CHICAGO MED dipped 0.1 to 0.8, and both CHICAGO FIRE (0.7) and CHICAGO PD (0.7) fell 0.3.

FOX:  THE MASKED SINGER dropped 0.1 to 1.1, but it tends to rise in finals.  GAME OF TALENTS was steady at 0.6.

CW:  The series premiere of KUNG FU was at 0.2, which these days is a not-bad rating at that network.  It was also notably solid with in the older Total Viewers metric at 1.4M.  NANCY DREW held at 0.1.

Tonight, ABC premieres the drama REBEL, and Freeform has back-to-back season premiere episodes of EVERYTHING’S GONNA BE OKAY. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available with the broadcast finals.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Wednesday cable programs and broadcast finals.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.