NBC’s MARLON debuted well–but with an asterisk or two.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: MARLON premiered at 1.3/1.0, considerably ahead of the 0.7/0.8 numbers that THE CARMICHAEL SHOW had been scoring this summer. However, that 30% drop at the half-hour isn’t great, and it had a 2.1 lead-in from a Wednesday episode of AMERICA’S GOT TALENT, which was better than CARMICHAEL’s usual lead-ins. The night ended with 0.6 for an SVU rerun.
ABC: The year’s CMA FEST special held last year’s 1.2.
CBS: BIG BROTHER was steady at 1.9, then back-to-back episodes of SALVATION were at 0.5/0.4, compared to last week’s 0.5 hour.
FOX: MASTERCHEF remained at 0.9, and the season finale of THE F WORD rose 0.1 to 0.6.
CW: Reruns at 0.2/0.2.
A pair of returnees on cable tonight: Bravo’s GIRLFRIENDS GUIDE TO DIVORCE, and Lifetime’s PROJECT RUNWAY.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS WEDNESDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS WEDNESDAY CABLE & BROADCAST NATIONALS
###
About the Author
