The networks started their holiday.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: The only network to offer a variation of its normal Wednesday schedule started with a 2-hour SURVIVOR, which at 1.5 was down 0.3 from last week’s regular episode (and also down 0.3 from last year’s Thanksgiving Eve 2-hour). CODE BLACK held at 0.9, although that was down 0.4 from Thanksgiving Eve 2015.
ABC: A CHARLIE BROWN THANKSGIVING was at 1.9, 0.3 below its 2015 airing (which was on a Tuesday), then after 1.3/1.1 reruns, a special 20/20 was at 0.9.
NBC: The network got a jump on today’s MACY’S THANKSGIVING DAY PARADE with a 0.9 special. Notably, the year’s SNL THANKSGIVING clip show was half a point above the 2015 edition at 1.6, probably a gift of the show’s high election season visibility.
CW: A HOLLYWOOD WALK OF FAME HONORS special was at 0.3.
FOX: Reruns at 0.8/0.7.
CBS is again the only network to offer regular original programming tonight, with new episodes of all its Thursday shows except BIG BANG THEORY. ABC airs a WONDERFUL WORLD OF DISNEY special, and NBC has the NFL, which due to the convoluted terms of the league deals is not considered “Thursday Night Football” and thus doesn’t have to be shared with NFL Network. The night’s big event, though, happens a minute after midnight, when Netflix begins streaming its much-hyped new episodes of GILMORE GIRLS.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
###
About the Author
