September 20, 2012

The Sked: Wednesday Ratings September 19

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Written by: Mitch Metcalf
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FOX won the night with two hours of The X Factor, a preliminary 3.5 Adult 18-49 rating from 8-10 pm.  This is up one tenth from the 3.4 premiere last Wednesday and could possibly rise to a 3.6 in the official nationals, but FOX had to be hoping for a bigger lift from last week without an original Voice against it.  This will be down about half a rating point from last year (week two of X Factor scored a 4.1 on Wednesday, September 28).  Last May in our Wednesday ratings forecast for the fall, we said  X Factor would average a 3.8 for the entire September through December period, scoring a 3.7 in the 8 pm hour and 3.9 in the 9 pm hour.   It looks like we could be right in the 9 pm hour (last night averaged a 4.0 for the second half) but we were too optimistic for the first half (last night was a 3.1 from 8-9 pm).  We’ll see how it shakes out in the coming weeks with original episodes against it, but X Factor is going to have a very difficult time keeping pace with last season.

CBS was a second-place 2.8 rating last night with its traditional Survivor premiere and Big Brother finale night.  Survivor averaged a 3.1 from 8-9:30 pm, down a significant three tenths from last year’s fall premiere on September 14 (3.4).  Big Brother at a 2.5 last night from 9:30-11 pm was down slightly more (from a 2.9 last fall).  We forecast Survivor could average a 3.2 for the entire fall, which is still possible.

NBC averaged a 1.4 for the night with repeats of The Voice (1.7), SVU (1.2) and Revolution (1.2).

ABC was fourth with a 1.1 from 8-11 pm.  The comedy repeats ranged from Modern Family (1.6) to Suburgatory (1.0), while a repeat Revenge at 10 pm posted a 0.7.

Tonight, NBC is all new with its comedy line-up premieres and a new Rock Center, while FOX continues its original Thursday with new X Factor and Glee episodes.  CBS and ABC will get into the game on Thursday next week.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.