SHADES OF BLUE went quite a bit darker last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

>Last night a year ago was Election Day 2010, chock full of midterm election coverage, repeat episodes and lower than average ratings.  So last night’s ratings look pretty good in comparison.  CBS won the night last night with a 3.2 rating, up from a 1.9 on the same night last year.  FOX scored a 3.0 […]

  MANIFEST kicked off the new broadcast season by flying high. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  There were 0.1 bumps in final numbers for  NCIS, THE VOICE and THIS IS US, while LAW & ORDER: TRUE CRIME and BLACK-ISH lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The NBA regular season has begun, and it gave […]

      NETWORK FINALS:  FRESH OFF THE BOAT and THE REAL O’NEALS each lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The Presidential Address took up the top slots on Tuesday cable, with Fox News peaking during the 9PM hour at 1.68 in […]

        NETWORK FINALS:  The GRAMMYS gained half a point in final numbers, but 5.9 is still an all-time low in the demo.  Elsewhere, the 10PM SHARK TANK lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports on ESPN topped Sunday cable, with the PRO […]

        NETWORK FINALS:  Now that we have more accurate numbers, here’s how last night’s (non-CW) broadcast shows fared: ABC:  THE BACHELORETTE up 0.02 to 1.4, THE PROPOSAL steady at 0.7. CBS:  SALVATION down 0.1 to 0.3, preceded by reruns at 0.4-0.6. NBC:  AMERICAN NINJA WARRIOR up 0.3 to 1.0, followed by a […]

  Hardly anyone noticed a FOX premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]