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> CBS narrowly won the second Friday of the season with a 1.5 Adult 18-49 rating (each of the three scripted programs was down 0.2 from premiere week), while NBC and FOX followed closely with a 1.4 rating, fueled by lower cost unscripted fare.  Dateline averaged a 1.6 over two hours and peaked at a […]

        NETWORK FINALS:  THE FOUR, THE BIG BANG THEORY and YOUNG SHELDON each gained 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader led Thursday cable at 0.69/0.66.  It was another banner day for MSNBC’s RACHEL MADDOW SHOW in cable […]

  UNDERCOVER BOSS will never have an easier night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

        NETWORK FINALS:  BIG BROTHER and CELEBRITY FAMILY FEUD gamed 0.1 in final numbers, while the TEEN CHOICE AWARDS and the MADAM SECRETARY rerun lost the same.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Starz solidified its hold on late summer cable Sundays, with POWER up […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  ABC wins the week, thanks to two NBA Finals games on Thursday and Sunday.  The NBA Finals started a week later on the calendar last year (the week June 11-17, 2012) and that week contained […]

        NETWORK FINALS:  The NCAA TOURNAMENT CHAMPIONSHIP adjusted to 4.12, down from 5.3 in 2019.  (The rerun of THE NEIGHBORHOOD adjusted down to 0.48.)  In addition, AMERICA’S MOST WANTED adjusted up to the next tenth.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast […]

The NCAA Basketball Tournament, March Madness, began rather quietly Tuesday night with two of “First Four” play-in games.  The 6:30 pm game last night averaged 903,000 persons 2+, somewhat below the 1 million number for the comparable games the last two years, also on TRU TV.  The demographics were also a little below normal for […]