It was NASCAR’s night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

    NETWORK UPDATE:  There was some welcome news for ABC in final numbers, as both SCANDAL and HOW TO GET AWAY WITH MURDER gained 0.1 (although each was still down 0.3 from last week).  In addition, THE BIG BANG THEORY had its customary 0.1 bump. Broadcast Official Nationals Program Ratings Chart     CABLE […]

        NETWORK FINALS:  There were no changes from the preliminary Thursday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports ruled post-Christmas cable.  ESPN’s COLLEGE FOOTBALL bowl games were at 0.72/0.61, Fox Desportes’s LIGA PLAYOFFS match was at 0.57, TNT’s NBA doubleheader was at 0.40/0.39, […]

  NETWORK UPDATE:  BLACK-ISH and CODE BLACK lost 0.1 in final numbers. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  FX’s newly-renewed AMERICAN HORROR STORY: HOTEL slid 0.08 to 1.40, but still carried the night.  Discovery’s ALASKAN BUSH PEOPLE shot up 0.56 to 1.18–perhaps viewers can explain what caused last night’s number to nearly […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

NOTE: The numbers below for 9:00-11:00PM include PRESIDENTIAL DEBATE coverage on ABC, CBS, NBC and FOX affiliates in the Eastern and Central time zones and various local programs in the Pacific time zone after 9 pm PT. The West Coast viewing of the Debate from 6:00-8:00PM PT will be added to the Debate measurement in […]

        NETWORK FINALS:  KEVIN (PROBABLY) SAVES THE WORLD and the rerun of THE FLASH dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN led Tuesday cable, down 0.06 to 0.76.  On History, CURSE OF OAK ISLAND fell 0.11 to […]