A moderate start for THE FOUR. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  There were no adjustments from the morning’s preliminary ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast was at 1.19/1.14/1.14, compared to last week’s 1.19/1.16/1.12.  VH1’s LOVE & HIP-HOP was at 1.11/1.01 compared to 0.89/0.84.  ESPN’s NBA doubleheader was at […]

  NETWORK UPDATE:  Before the STATE OF THE UNION ADDRESS took over, MASTERCHEF JR and THE FLASH each gained 0.1 in the 8PM hour, while PARKS AND RECREATION declined by the same amount (but held its preliminary rating in the 2d half-hour).  Ratings in key demos for the Top 25 original cable telecasts (plus a […]

      NETWORK FINALS:  SWAT gained 0.1 in final numbers.  In addition, THURSDAY NIGHT FOOTBALL adjusted to 6.4.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Note that due to Thanksgiving, all comparisons except where otherwise noted are to 2 weeks ago.  NFL Network’s share of THURSDAY NIGHT […]

          NETWORK FINALS:  WORLD SERIES Game 5 adjusted up half a point in final numbers to an even more terrific 6.7, and yet SUNDAY NIGHT FOOTBALL stayed strong, also up half a point to 6.5, which was 0.5 higher than last week’s game.  The only other adjustment was a 0.1 dip […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 1.4/1.1/2.4.  Elsewhere, DYNASTY fell again to 0.1, although just on the edge of that drop.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s NCAA TOURNAMENT games were at the top of Friday cable with 1.35 (for […]

        NETWORK FINALS:  60 MINUTES and THE SIMPSONS each lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s THE WALKING DEAD had another steady outing, up 0.02 to 1.73, with TALKING DEAD down 0.09 to 0.53.  On Showtime, SHAMELESS jumped 0.17 […]

  And after 9 hours of delay, we have… ratings!  Which look pretty much as expected, despite the new Nielsen methodology.  Of course, with a night of reruns and faded specials on almost every network, it’s not clear if we’d recognize a change even if one was there.  Next week will be much more telling. DEMOGRAPHIC […]