The night belonged to country music.   CBS:  With virtually no competition on any other network, the ACADEMY OF COUNTRY MUSIC AWARDS romped to a 4.3, easily winning the night and up from 3.1 last year.  However, without last week’s NCAA overrun bump, 60 MINUTES was down 1.1 from last week to 1.4. NBC:  […]

ABC finally premiered its entire Friday night lineup, and it won the night, won each half hour, and averaged a 2.0 rating (an extremely difficult feat on a Friday night with a regular schedule).  Last Man Standing starring Tim Allen returned for a second season and claimed a 1.9 rating.  It might be awful and unfunny, […]

We are combining Friday and Saturday fall ratings projections into one post.  The two least-watched nights of television have relatively little value to advertisers (there are fewer people watching TV on these nights and the smaller audiences tend to be older and more downscale).  Consequently, the networks generally pay little attention to the two nights […]

  PROVEN INNOCENT showed a faint sign of life. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

      NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted up 0.1 to 1.4, and FOX’s game stayed at 1.0.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  As with most fall Saturdays, cable was dominated by COLLEGE FOOTBALL, with games and related programming occupying all 6 of the […]

  The really interesting numbers last night are likely to be on cable, with the roaring Breaking Bad airing against the season finale of True Blood. FOX:  NFL PRESEASON FOOTBALL (Indianapolis at NY Giants) scored a preliminary 1.8 rating with adults 18-49 in the fast nationals, which we have adjusted up to an estimated 2.1 […]

> If you hear bells pealing and catch sight of Human Beings dancing (well, not so much dancing as meta-dancing that references obscure pop culture artifacts from 20 years ago), it’s because NBC has finally freed COMMUNITY, its low-rated, selectively-beloved, utterly bizarre captive sitcom.   As of March 15, Community will be back in its 8PM […]

  Only one network counted last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]