BROADCAST FINALS ABC:  SHARK TANK gained 0.02 to 0.55, and 20/20 was down 0.04 to 0.49. CBS:  SWAT dropped 0.06 to 0.46, FIRE COUNTRY lost 0.08 to 0.48, and BLUE BLOODS ticked down to 0.41. NBC:  LOPEZ VS LOPEZ ticked up to 0.29, YOUNG ROCK rose 0.03 to 0.27, and DATELINE jumped 0.15 to […]

        NETWORK FINALS:  THE MASKED SINGER and CHICAGO MED gained 0.1 in final numbers, while ALMOST FAMILY and SINGLE PARENTS lost the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS: The MLB WILD CARD game was again at the top of cable, this time on […]

  BROADCAST FINALS: ABC:  After a HOLEY MOLEY rerun at 0.36, WHEN NATURE CALLS held at 0.20, and THE HUSTLER was up 0.03 to 0.22. CBS:  A 2-hour BIG BROTHER gained 0.07 to 0.94, followed by a BULL rerun at 0.20. NBC:  The series finale of BROOKLYN NINE-NINE (and the last sitcom scheduled to air […]

  SUPERSTORE opened for business–but we don’t really know yet how well it sold. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  Our saga of the hour-by-hour battle for territory on the broadcast network landscape continues.  Today, the motley group of series that make up Wednesdays–although due to scheduling strategies and the first Presidential debate on October 3, some of the new arrivals won’t be launching for a couple of weeks.  (Note, again, that CW’s  targeted […]

  BROADCAST FINALS: ABC;  BACHELOR IN PARADISE rose 0.12 to 0.83, and ULTIMATE SURFER ticked up to 0.22. CBS:  Reruns at 0.33-0.34. NBC:  AMERICA’S GOT TALENT climbed 0.13 to 0.87, and COLLEGE BOWL was up 0.07 to 0.38. FOX:  LEGO MASTERS dipped 0.04 to 0.39, and FANTASY ISLAND was down 0.02 to 0.24. CW:  STARGIRL […]

  No real competition for WWE SMACKDOWN. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people.  Although we can’t yet talk about individual viewing behavior, we can in fact look at the audience with […]