More declines. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

        NETWORK FINALS:  As expected, football adjustments lowered DANCING WITH THE STARS by 0.1 and the rerun of THE ROOKIE pilot by 0.2.  Elsewhere, HAPPY TOGETHER gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT FOOTBALL was at 3.45, […]

  NOTE:  ABC ratings will likely be adjusted in finals to reflect local preemptions for a high-rated MONDAY NIGHT FOOTBALL game. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) […]

        NETWORK FINALS:  AMERICA’S GOT TALENT and the LETHAL WEAPON rerun gained 0.1, and IMAGINARY MARY lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s reboot of FEAR FACTOR debuted at 0.47, significantly ahead of lead-in THE CHALLENGE, which was up […]

  A soft night for specials and premieres. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  ABC’s NBA game adjusted to 1.1.  In addition, the 2 hours of DATELINE dropped to 0.4/0.5 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s UFC PRELIMS tied for the lead on Saturday cable with 0.63, and the network’s  COLLEGE […]

        NETWORK FINALS:  The new MASTERS OF ILLUSION and the rerun of the NEW AMSTERDAM pilot lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, down 0.03 to 0.61, with the preceding clip show down 0.09 […]

  People had better things to do on Valentine’s Day. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]