A big night for the NFL DRAFT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

The wheels have pretty much come off the Olympic cart in Russia.  Saturday night was even worse than Friday’s disaster, a preliminary 4.3 adult 18-49 rating from 8:30-11:00 pm Saturday night (assuming the first half hour is excluded from the nightly average as is common on Saturday).  This is two full rating points behind the […]

  Now with the correct chart. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

>December 15 is traditionally around the last night there is any significant number of original episodes on the broadcast networks’ schedules and also the date when television usage starts to drop dramatically until bottoming out on Christmas Eve (which battles the night of July 4 as the least watched night of television of the year). […]

DNC Night 4 ratings below. In the past three election cycles, the audience for the final night of the DNC went up between 4.4 million and 10.6 million viewers 2+ from the prior night across the six major news networks in the 10 pm ET hour. Last night was up a small 325K viewers from […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD was at the top of Friday cable, down 0.02 to 0.47, with the lead-in hour down 0.03 to 0.21.  On VH1, RUPAUL’S DRAG […]

  NETWORK UPDATE:  IZOMBIE lost 0.1 in final numbers, and THE FLASH gained the same, so the new show’s retention looked somewhat weaker.  On the other hand, IZOMBIE declined 0.1 15 minutes in, and then stayed solidly at 0.8 for the rest of the hour, indicating viewer satisfaction.  At NBC, UNDATEABLE and ONE BIG HAPPY […]

>New Year’s week was a busy one for cable.  Just as the NFL (on ESPN Monday and NFL Network Thursday) leaves the stage, BCS college football steps in to take its place at the top of the weekly cable rankings.  The Rose Bowl (the “granddaddy of them all”) on ESPN was the top-rated cable program […]