>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 20 and March 26, with about 8 hours of programming sampled for each network over that period.  (Click “read more” to see the latest chart.)ABC.  Scandal has crossed into a saturation level on on-air promotion, now up to 49 […]

>NBC managed to win last night (the only network to average a 2 rating across the evening) by programming an original game show and a Christmas-themed SNL special (the same strategy the network employed last year on this night).  CBS was second by repeating its regular schedule (as it did last year).  ABC improved over […]

  HAWAII 5-0 exited on a strong note. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> THE KILLING:  Sundays 9PM on AMC No, really:  who did kill Rosie Larsen? WHERE WE WERE:  Possibly throwing something at the TV set.  It’s not all that unusual for a series finale to leave fans disappointed or frustrated–I say this as someone who will never forgive the responsible parties for the ending of Lost–but […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  CRISTELA:  Friday 8:30PM on ABC THE FACTS:  The Hollywood American Dream:  Cristela Alonzo is a Latina comic who wrote (with Kevin Hench) a family comedy pilot script loosely inspired by her own life, about a young woman living with her sister and brother-in-law as she tries to become a lawyer.  ABC passed on the […]

The NCAA Men’s Basketball Tournament continues to lag prior years.  Heading into the Final Four this weekend, March Madness is down -10% in total viewers 2+ across the four network partners and down -23% with men 18-34. This past weekend (the Regional Finals and the end of the Elite Eight Round) should be approaching 15 […]

> In one of the least surprising developments of the young season, CBS has given a full season back-order to 2 BROKE GIRLS. Considering that the show did a 4.4 this past week, and NBC has given back orders to UP ALL NIGHT (2.1) and WHITNEY (2.5), it would be an understatement to say that […]