Note that an NFL PLAYOFFS overrun pushed the FOX schedule by a full half-hour, ending their line-up at 10:30PM in most of the country. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults […]

>NBC finished the week and began the year with a terrific finale for Sunday Night Football, the Dallas Cowboys at New York Giants, a quasi-playoff game with the winner (the Giants) taking the NFC East title and a ticket to the playoffs.  The game’s prime time portion averaged a preliminary 8.7 rating with Adults 18-49 […]

  HART OF DIXIE departed without much notice. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

    NOTE:  This will be the last cable post until Monday afternoon.  After that, Nielsen will gradually catch up through the rest of next week. Mitch Metcalf has posted a detailed schedule of Nielsen’s holiday ratings delays.   NETWORK UPDATE:  NCIS gained 0.1 in final numbers. Broadcast Official Nationals Program Ratings Chart     CABLE […]

  GROWING UP FISHER:  Tuesday 9:30PM on NBC – If Nothing Else Is On… We reviewed GROWING UP FISHER last summer based on the pilot that was originally shot, but after the series was ordered, one of the lead performers, Parker Posey, was replaced by Jenna Elfman, which required some reshooting.  But not, as it […]

> Two of the fall’s most publicized new shows premiered last night, to very different results. FOX:  The House of Murdoch won the night, as well as the biggest headline:  all those ads showcasing the goofy charm of Zooey Deschanel paid off big-time, and NEW GIRL‘s 4.8 rating (slightly updated from Mitch Metcalf’s report) was […]

World Series Ratings Game by Game World Series Ratings Games 1-5 Averaged Together ###

  The rest of the week:  Monday,  Tuesday, Wednesday, Thursday and Friday. The Saturday primetime network schedule, such as it is, isn’t worth much attention, being a patchwork of reruns and sports (although we will include estimates for that night in our full-week network projections).  That brings us to Sunday, once the showcase night for […]