Small variations. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

        NETWORK FINALS:  Lots of adjustments, as MASTERCHEF and the MODERN FAMILY rerun rose 0.1 in final numbers, while LITTLE BIG SHOTS, the 9:30PM episode of THE CARMICHAEL SHOW, THE F WORD, and the reruns of THIS IS US, ARROW and LEGENDS OF TOMORROW all lost the same.       Broadcast […]

  DANCING WITH THE STARS lost the beat. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> HBO can afford to keep little-watched shows like In Treatment and Treme around, because they’re not selling advertising–they’re selling a brand.  People who will only watch True Blood and Entourage feel better about being subscribers when they know they’ve got access to excellence at other hours too.  TNT, though, needs eyeballs that sponsors will […]

        NETWORK REPORT:  Although broadcast/cable coverage of the NFL DRAFT is being given blame for some of Thursday’s low ratings, that wasn’t particularly true last year, and the addition of FOX to the cable coverage didn’t raise the cumulative total rating all that much. ABC:  Supposedly international sales justified the renewal of […]

> FOX has added its season finales to the pile, which include an evening-long farewell to HOUSE.  Here’s the schedule: Tuesday April 17 9:30PM:  RAISING HOPE (Note:  after Hope‘s season finale, BREAKING IN will take over its timeslot for 3 weeks, although Breaking will still have a few unaired episodes after that, which will probably […]

  AFTERNOON UPDATE:  THE OLYMPICS adjusted up to 6.5 last night, still below the parallel night at Turin 2006 and farther behind the North American 2002/2010 games.  Of course, CPMs (the price paid by advertisers for commercial time) have gone up in the past 8 years, so a 6.5 yields more revenue now than it […]

> Frank Darabont who?  AMC returned THE WALKING DEAD to its schedule last night, and viewers were as ravenous for it as its monsters are for human flesh.  The show did an incredible 3.8 rating in 18-49s, outrating everything on network television except football.  That was up 25% from last season’s already-smash seaon finale, and […]