The NCAA CHAMPIONSHIP returned to network TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  COLLEGE FOOTBALL on ABC adjusted to 0.9, NBC’s NHL PLAYOFFS game adjusted to 0.5, and FOX’s MLB BASEBALL coverage adjusted to 0.4 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS game towered over the rest of Saturday […]

        NETWORK FINALS:  Boosted by its huge NFL lead-in, THE MASKED SINGER rose by half a point to a giant 3.5 in final numbers, and I CAN SEE YOUR VOICE was up 0.2 to 1.8.  Elsewhere, there were 0.1 bumps for ABC’s OLAF’S FROZEN ADVENTURE, TOY STORY TIME and WONDERFUL WORLD OF […]

  NETWORK UPDATE:  CW’s Monday ratings were apparently swollen by preemption in Houston for the local simulcast of the night’s NFL game.  As a result, in adjusted numbers, THE ORIGINALS lost 0.1, and JANE THE VIRGIN dropped 0.2, leaving that show not up but down from last week’s premiere–although at 0.5 it’s still retaining most of […]

  LAST MAN STANDING is following the pattern of past reboots. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  NETWORK UPDATE:  The 8PM SHARK TANK  rerun gained 0.1 in final numbers, while the ELEMENTARY rerun lost the same. CABLE HIGHLIGHTS:  Sports occupied half the slots in Friday’s cable Top 10.  COLLEGE FOOTBALL took the lead with ESPN’s double feature of games at 0.77/0.64.  An episode of SPORTSCENTER occupied #6 at 0.39, a Univision […]

        NETWORK FINALS:  The 2 hours of DATELINE dropped 0.1/0.2 in final numbers.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS ruled Saturday cable (and broadcast) with its NCAA TOURNAMENT coverage, led by its 2.93 for the Purdue vs. Virginia game, and an 11:45PM post-game […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###