NETWORK FINALS:  There were no changes from the morning’s preliminary ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MLB BASEBALL returned on Thursday night, and it was pure oxygen for ESPN, which aired a doubleheader at 1.22/0.94 (even a rain delay was at 0.88).  […]

        NETWORK FINALS:  THE MASKED SINGER gained 0.1 in final numbers.  Following up on a note from our morning post, during the course of its 2 hours THE GRINCH MUSICAL dropped in the 18-49 demo from 0.79 in the 1st 15 minutes to 0.50 in the last.         Broadcast […]

  Another BIG BROTHER Thursday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  The returnees were somewhat soft. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for 20/20, MACGYVER, THE BLACKLIST and WWE SMACKDOWN.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s coverage of the WOMEN’S NCAA TOURNAMENT was at 0.59/0.34.  Cable news was led by the 3PM CNN NEWSROOM […]

  NETWORK UPDATE:  AMERICA’S GOT TALENT and BIG BROTHER both gained 0.1 in final numbers, and for once the AGT gain didn’t lead to a loss for TAXI BROOKLYN. Below are Wednesday’s Top 25 original cable telecasts (which actually cover the 157 most watched shows of the night once reruns are excluded).  Analysis and context […]

        NETWORK FINALS:  The season finale of BLUE BLOODS gained 0.1 in final numbers, while the MEGHAN MARKLE: AN AMERICAN PRINCESS special lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD rose 0.06 to 0.63.  NBC Sports Net’s NHL PLAYOFFS game […]

          NETWORK FINALS:  NBC’s NFL game adjusted to 6.6.  In addition, after adjustment for FOX’s late afternoon game, MASTERCHEF JR adjusted down 0.2 to 1.7.       Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  On a sports- and rerun-heavy holiday, the top show on Thanksgiving cable was Hallmark’s […]