We don’t know yet what CBS’s fall schedule will look like, but by its standards the network is being aggressive with its pick-ups, with 4 new comedies and 2 dramas so far.  Here’s a thumbnail of each: COMEDIES MOM:  As close to a sure thing as pilot season offered, this is CBS comedy kingpin […]

  The BET AWARDS had limited broadcast appeal. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Remember when ANGER MANAGEMENT was supposed to be a big deal? FX:  Charlie Sheen’s opus continued to fall steeply, down last night to a 1.0 rating in the 18-49 demo (a 30% drop from last week, and an awful 55% from its premiere), and total viewers were at 2.4M, a similar fall over the […]

> Well, the good news for A GIFTED MAN is that it’s not cancelled.  It even has a “back order.”  However, it’s about as begrudging as a back order can be:  far from the usual 9 additional episodes, Gifted Man will only get 3 extra, for a season total of 16.  This smacks of a […]

  Even more than usual, it was football’s night. NBC:  Peyton Manning’s return to Indianapolis was relentlessly hyped all week, especially when the Colts owner appeared to criticize him publicly.  The result was a massive number for NFL SUNDAY NIGHT FOOTBALL, which we anticipate will be adjusted to 11.0 in final ratings tomorrow, up 2.6 […]

>Two shows premiered last night, both on The CW.  Vampire Diaries returned to a 1.4 Adult 18-49 rating, while Secret Circle debuted at almost the same level (1.3 rating).  Last year Vampire Diaries debuted with a 1.6 rating, and we’ll need to wait until next week to see if the Vampire Diaries can defend its […]

>At the end of tonight’s pregame show for the MLB All-Star Game in Phoenix, FOX previewed this fall’s THE X-FACTOR.  The on-air promotion department went to that old tried-and-true technique: the dream sequence.  The long spot opens with an audition featuring all positive comments — even from Simon Cowell — about a little girl’s mediocre […]

  Tis the season for reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]