The ratings for last night’s Super Bowl are coming in a little lower than anticipated in terms of average audience (the number of households or viewers watching in an average minute), but the “total audience” (the number that watched all or part of the game) set a new record: 164.1 million people 2 years or […]

  DEBRIS didn’t hold up well. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  FRESH OFF THE BOAT got off to a fair start, even airing against FOX’s new monster hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

Good news for ABC’s sitcoms. ABC:  LAST MAN STANDING and MALIBU COUNTRY, newly gifted with 5-episode backorders, justified their continued life by rising to 1.6/1.5, a tick or two up from recent weeks.  A rerun SHARK TANK and a new 20/20 won their hours with 1.6 and 1.7, respectively. CBS:  UNDERCOVER BOSS held steady at […]

  Country music owned the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

        NETWORK FINALS:  BIG BROTHER gained 0.1 in final numbers, and both episodes of MARLON and the 10PM MODERN FAMILY rerun lost the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The season finale of FX’s SNOWFALL dropped 0.05 to 0.39.  E!’s TOTAL BELLAS returned […]

  FROZEN continued to be gold for Disney and its subsidiaries last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Sunday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  Another low Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  […]