BROADCAST FINALS ABC:  SHARK TANK dropped 0.11 to 0.33, and 20/20 was down 0.11 to 0.27. CBS:  Reruns at 0.24/0.19/0.16. NBC:  After a rerun at 0.18, GRAND CREW lost 0.04 to 0.19, and DATELINE ticked down to 0.29. FOX:  WWE SMACKDOWN fell 0.11 to 0.58. CW:  PENN & TELLER: FOOL US ticked up to […]

> Limited competition did TERRA NOVA a limited amount of good. FOX:  The 2-hour season finale of TERRA NOVA, facing no original scripted competition on the night, will end up (depending on final rounding) matching or very slightly exceeding its series low of 2.1.  Not exactly the event the network had been hoping for. NBC:  […]

  AFTERNOON UPDATE:  THE OLYMPICS adjusted up to 6.5 last night, still below the parallel night at Turin 2006 and farther behind the North American 2002/2010 games.  Of course, CPMs (the price paid by advertisers for commercial time) have gone up in the past 8 years, so a 6.5 yields more revenue now than it […]

  CBS has reportedly closed a deal with Warner Bros Television to renew THE BIG BANG THEORY for 3 more seasons, which (pending renegotiation of expiring cast deals) would bring the show through Season 10.  This was a no-brainer for CBS, considering that Big Bang is by far the highest-rated non-NFL programming on broadcast television, […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  No network will finish above a 2 rating for the week, even as the May sweep (with plenty of original episodes began).  The problem this past week was there were no live sports or special […]

  FOX:  UTOPIA fell again, down 0.2 from its Tuesday rating to 0.7, and only managing to tie a rerun on NBC for 2d place in its hour.  Once regular season competition arrives in 10 days, it seems unlikely that FOX will be able to devote 2 primetime hours to such a low-rated series every […]

  MASTERCHEF was cooking last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

ABC’s Fall Finale Sunday was a moderate success. ABC:  ONCE UPON A TIME could only hold even at 3.1 for its last episode of 2012.  REVENGE climbed 0.2 to 2.4, but that didn’t put it far above last week’s season low.  For what it matters, 666 PARK AVENUE was also up 0.2 to a still-tepid […]