Even a thrilling SUPER BOWL slipped in this new TV world. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  NBC shook things up last night, to mixed effect. NBC:  A 2-hour THE VOICE hurt the 9PM competition, but resulted in a 3.7 for itself, the lowest Voice rating in weeks (down 0.4 from last Tuesday).  Putting GRIMM at 10PM gave the network a 2.0, its best rating in that slot since Parenthood ended its season (the […]

  The return of ShondaLand didn’t disrupt the other networks very much. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

> Before reality television, there was the Jerry Lewis Telethon.   Back in the 1970s, if you lived on the East Coast and turned on your TV early in the morning of Labor Day, it was still dead of night in Las Vegas, where the Muscular Dystrophy Telethon was based.  At that point, the telethon was […]

        NETWORK FINALS:  There were no changes from the preliminary Wednesday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Fittingly, on the night of the Trump acquittal, Fox News led all of cable with THE FIVE at 0.52/0.85/5.3M, with MSNBC’s RACHEL MADDOW SHOW at 0.24/0.41/3.1M, […]

> In these heady moments after the NY Giants’ triumphant victory over the New England Patriots (I’d say “Sorry, New England fans,” but I wouldn’t mean it), let’s take a moment to look at the other major event of the evening:  the ads for upcoming movies.  (Mitch Metcalf will offer a separate take on NBC’s […]

  NETWORK UPDATE:  THURSDAY NIGHT FOOTBALL adjusted up to 6.0 in final numbers., 0.1 above last week’s game.  In addition, THE VAMPIRE DIARIES gained 0.1. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s share of THURSDAY NIGHT FOOTBALL was up 0.11 from last week to 1.30.  More sports followed, as TNT’s […]

      NETWORK FINALS:  In an odd turn (possibly caused by sports preemption?), the entire ABC line-up–PRESS YOUR LUCK, CARD SHARKS and MATCH GAME lost 0.1 in final numbers.  There were no changes to the early ratings for any other network.           Broadcast Official Nationals Program Ratings Chart     CABLE […]