The first coronavirus-inspired entertainment special was a success. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  MAGNUM PI gained 0.1 in final numbers, and the NFL DRAFT lost the same (but was still up 0.2 from last year’s Friday network portion).          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The ESPN portion of the NFL DRAFT was again dominant […]

Broadcast news and late night series ratings available below for this week and the same week last year. You can also search for other available weeks with the link at the bottom of this post. Week 19: May 4-May 10, 2020 Broadcast News: Current Week Broadcast News: Same Week Last Year   Broadcast Late Night: […]

        NETWORK FINALS:  The LABOR OF LOVE rerun gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD dominated Saturday cable, down 0.03 to 0.54.  (Note that HBO, as it often does, listed the network premiere of the theatrical movie […]

  A heavy dose of reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  After 2 strong years, THE WORLD SERIES crashed to earth. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people.  Although we can’t yet talk about individual viewing behavior, we can in fact look at the audience with […]

The AUDIENCE MAP series continues with a look at the detailed demographics for ABC’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from 8:00 […]