NETWORK FINALS:  NCIS gained 0.1 in final numbers, and the NEW AMSTERDAM season finale, the NBC NEWS special and the 10PM FBI MOST WANTED lost the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s CURSE OF OAK ISLAND led Tuesday cable, steady at […]

> ABC has announced its schedule of season finales for May: May 1:  LAST MAN STANDING May 6:  GCB May 7:  CASTLE May 13:  ONCE UPON A TIME               DESPERATE HOUSEWIVES (2-hour series finale) May 15:  COUGAR TOWN (1-hour season finale)               PRIVATE […]

Updated London Summer Olympic ratings chart.  Preliminary 9.3 Adult 18-49 rating last night (back on track and higher than previous recent summer games on this night). Average through 12 nights now 10.3 rating, down a tenth from yesterday but still four tenths ahead of Beijing.

NBC’s preseason continues to play out well. NBC:  GO ON has yet to face any real competition, but it held well with a 3.3 last night, and the episode was better structured than last week’s, with one central Matthew Perry story rather than multiple fragments.  THE NEW NORMAL, on the other hand, was preachy and […]

  NETWORK UPDATE:  There were 0.1 bumps for THE BRIEFCASE and the rerun of AMERICAN NINJA WARRIOR in final numbers. CABLE HIGHLIGHTS:  HGTV’s BROTHER VS BROTHER rode a 0.15 increase into the top slot on Wednesday cable, with lead-out HOUSE HUNTERS up 0.06 to 0.47, and HOUSE HUNTERS INTERNATIONAL up 0.06 to 0.42.  THE GAME (BET) dropped 0.05 to 0.63, […]

  So:  what do we know now that we didn’t know a week ago? THE SWALLOWS AREN’T RETURNING TO CAPISTRANO.  Generally speaking, the TV season has a dynamic that repeats each year.  Every fall, viewers turn up in broad numbers for the launch of new series and return of old favorites, and as the season […]

  NETWORK UPDATE:  There was no adjustment for the GLEE finale, and in fact the only change was a 0.1 dip for the rerun of IZOMBIE’s pilot. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Friday cable was all about the NCAA TOURNAMENT, as […]

  THE WHISPERS are getting harder to hear. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]