NETWORK UPDATE:  After adjustment for CBS’s local simulcasts of SATURDAY NIGHT FOOTBALL, its numbers went way down from early ratings, by 0.4 to 0.5 for its HAWAII 5-0 rerun and by half a point to 0.6 for 48 HOURS.  In addition, the reruns on FOX of BONES and SLEEPY HOLLOW each dropped 0.1.  […]

  Even the brand names were down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  NBC’s procedurals may have taken too long a spring break. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  WILL & GRACE fans didn’t flock to its return. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  The premiere of BRAINDEAD didn’t show much life. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted to 1.5.           Broadcast Official Nationals Program Ratings Chart     CABLE  HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.74 (Lakers vs. Portland)/0.48 (Boston vs. Denver).  A&E’s LIVE PD dropped 0.07 to 0.51, and the lead-in hour was down a tick to […]

  Several networks returned from their holiday hibernations.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

      NOTE TO READERS:  Due to our upcoming Toronto Film Festival coverage, over the next week some of our ratings posts will not have text, or may have text added a day later.  There will also be only intermittent responses to Comment requests, and there will probably be no Fri/Sun box office posts. […]