NETWORK FINALS:  The 2 hours of DATELINE dropped 0.1/0.2 in final numbers.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS ruled Saturday cable (and broadcast) with its NCAA TOURNAMENT coverage, led by its 2.93 for the Purdue vs. Virginia game, and an 11:45PM post-game […]

        NETWORK FINALS: THE RESIDENT, MAN WITH A PLAN, 9JKL and SCORPION all gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast topped Monday cable with 1.10/1.07/1.04, compared to last week’s 1.21/1.15/1.06.  On VH1, LOVE & HIP-HOP was at […]

        NETWORK FINALS:  AMERICAN IDOL and KEVIN CAN WAIT rose 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast led Monday cable with big gains from last week at 1.50/1.49/1.40, compared to 1.22/1.21/1.15, followed by a NINJA VS NINJA episode […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  Viewers weren’t enthused about a Trump-less CELEBRITY APPRENTICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

>Tonight the audience will be back to normal levels — the Sunday of Thanksgiving weekend does not suffer the TV usage declines that start Wednesday and continue through Saturday night.  Last night was a very typically quiet Saturday night of the long holiday weekend. ABC led the way with college football, #6 Stanford defeating #22 […]

Friday preliminary broadcast ratings: DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).  

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  No network will finish above a 2 rating for the week, even as the May sweep (with plenty of original episodes began).  The problem this past week was there were no live sports or special […]