No one will ever confuse the ratings for MAD MEN with those of TRUE BLOOD, but it was the former moving in the right direction with its season finale last night.  The Season 5 finale was the show’s highest rated, with what should be around a 0.9 rating in 18-49s, and 2.7 million viewers, up […]

  CABLE HIGHLIGHTS:  The NBA PLAYOFFS were once again on top, with double features on both TNT (1.39/0.87) and ESPN (1.27/1.17).   Adult Swim had 3 of the next 4 slots, with 0.67 (up 0.10) for KILL LA KILL, 0.65 (up 0.12) for SWORD ART ONLINE, and 0.56 (up 0.18) for INUYASHA, all of which […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  March Madness takes a toll on American Idol.   CBS:  Per Mitch Metcalf:  The CBS numbers are adjusted fast nationals (ShowbuzzDaily estimates of what the live telecast will look like in the official nationals when the Pacific and Mountain time zones are properly counted).  The second prime time game at 9:30 was one of the […]

  NOTE:  the entire CBS line-up was pushed about 15 minutes by the afternoon national NFL game, so the numbers are likely to be adjusted, including the season premieres of NCIS: LA and NCIS: NEW ORLEANS.  ALSO:  Contrary to the chart below, ABC aired an Alex Trebek memorial special in the 10PM hour. DEMOGRAPHIC DETAIL: For […]

Here are the full week sports ratings for Monday February 11 through Sunday February 17, 2019.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart for the same […]

The AUDIENCE MAP series continues with a look at fall 2015:  CBS’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season so far.  The audience share for each of 30 gender-age subgroups is noted for each show, […]

  THE BACHELORETTE topped THE VOICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]