NETWORK FINALS:  There were no changes from Wednesday’s preliminary ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.59/0.53.  Bravo’s REAL HOUSEWIVES OF NEW JERSEY rose 0.06 to 0.48.  On VH1, BLACK INK CREW dipped 0.04 to 0.41, and LOVE & […]

>The second night of American Idol was down 28% from last year.  FOX still won the night, but suddenly CBS is nipping at its heels on this important night for advertisers.                Nightly Adult 18-49 Rating Thursday     FOX    CBS    ABC    NBC    01.19.2012   3.9 […]

        NETWORK FINALS:  CBS’s NFL PLAYOFFS game adjusted to 8.3.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Saturday cable, but fell 0.07 to 0.45.  Note that we don’t provide theatrical movie ratings here except where it hits the chart because the […]

        NETWORK FINALS:  THE BACHLORETTE, BIG SKY, FBI and NEXT all gained 0.1 in final numbers.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s CURSE OF OAK ISLAND led Tuesday cable at a steady 0.52, with a lead-out hour at 0.28.  Cable news was narrowly […]

Updated weekly broadcast and cable rankings:

> The night before Thanksgiving has an odd balance:  viewership is down, but advertiser interest is up (anyone who watched primetime last night was buried under retailer promos for Black Friday sales)–hence, original programming on a night that often sees season-low ratings. ABC:  The Alphabet was both the main recipient and victim of the odd […]

        NETWORK FINALS:  60 MINUTES, THE SIMPSONS and BOB’S BURGERS lost 0.1 in final numbers.  SUNDAY NIGHT FOOTBALL adjusted to 5.0, down 0.3 from last week’s game.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Adult Swim’s RICK & MORTY led Sunday cable but sank by […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]