>Previously we examined the upscale ratings picture of the Monday at 10 pm hour, which showed the first few episodes of Smash as solidly upscale, Hawaii Five-0 as fairy downscale and Castle in the middle.  Today we turn our attention to ABC’s schedule, which is averaging a 2.4 rating with Adults 18-49 for its regularly […]

        NETWORK FINALS:  AMERICA’S GOT TALENT gained 0.1 in final numbers, and SONGLAND lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Bravo’s REAL HOUSEWIVES OF BEVERLY HILLS topped Tuesday cable, up 0.04 to 0.57, with TEXICANAS down 0.02 to 0.10.  On USA, WWE […]

  The GRAMMYS took a hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  BROADCAST FINALS:  Primetime was led by ABC’s coverage of the JIMMY KIMMEL BOWL at 0.49, although that was outrated by the network’s afternoon INDEPENDENCE BOWL at 0.60.  The highest-rated show on broadcast was NBC’s part-quasi-live, part clip-show Covid-burdened SNL at 0.89.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  NFL Network’s primetime […]

        NETWORK FINALS:  The SUPERSTORE rerun gained 0.1 and the THIS IS US rerun lost the same in final numbers.  In addition, as expected after adjustment for a preemption in NY, both the reruns of ARROW and LEGENDS OF TOMORROW dropped 0.1.         Broadcast Official Nationals Program Ratings Chart […]

The second leg of horse racing’s Triple Crown was up versus last year (the pre-race coverage was up 24-49% versus last year, while the race coverage was up only 9% versus last year).  Certainly, millions of TV sets were immediately shut off when Orb (winner of the Kentucky Derby failed miserably in the Preakness).  The […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  SUNDAY NIGHT FOOTBALL dropped but still owned the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]