NETWORK FINALS:  STATION 19 gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The return of MTV’s JERSEY SHORE led Thursday cable at 0.52, with EX ON THE BEACH down 0.02 to 0.18, and RIDICULOUSNESS down 0.04 to 0.08.  TNT’s NBA […]

        NETWORK FINALS:  MAGNUM PI and BULL both gained 0.1 in final numbers, while DANCING WITH THE STARS and 9-1-1 lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT FOOTBALL was at 4.06, up 0.46 from last week’s game.  Fox Sports […]

  SUPERGIRL wasn’t quite as fast as a speeding bullet this time around. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

        NETWORK FINALS:  The only network affected by final numbers was CBS, but to such an extent that local preemptions may have been involved:  the OPRAH WINFREY SPECIAL fell 0.3, the first half of 48 HOURS also dropped 0.3, and the 2d half plunged 0.4.         Broadcast Official Nationals […]

  More weak arrivals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. FOX:  BIG3 BASKETBALL […]

  BROADCAST FINALS ABC:  Back-to-back episodes of SOUL OF A NATION were at 0.29/0.21.  They were followed by a rerun of PROMISED LAND at 0.10. CBS:  Sitcom reruns at 0.52/0.48 were followed by BIG BROTHER: CELEBRITY EDITION, down 0.29 from Wednesday to 0.49.  A BULL rerun was at 0.21. NBC:  Night 1 of the WINTER […]

  NETWORK UPDATE:  No changes from this morning, as MOTIVE and SO YOU THINK YOU CAN DANCE retained their increases from last week. WEDNESDAY CABLE:  DUCK DYNASTY (A&E) was the highest-rated cable show of the night, but it was down a further 0.3 to 1.5 after last week’s tumble from the previous season’s premiere.  It […]