NOTE:  ABC’s preliminary ratings are probably inflated by local preemptions for MONDAY NIGHT FOOTBALL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  Today’s announcement by NBC that GUYS WITH KIDS has received a 4-episode back order (making for a season total of 17 episodes) seems to require some note. In last night’s ratings, Guys had a 1.3 rating in 18-49s.  1.3!  The network is trying to spin this as admirable because it’s held steady with lousy […]

  CW:  The premiere of the final season of NIKITA may make CW wonder why it bothered, with a virtually invisible 0.2.  That was even worse than the 0.3 for THE CARRIE DIARIES, even with last week. NBC:  After more than a week of JFK specials, those interested had likely been sated elsewhere, as WHERE WERE […]

  There wasn’t much good news for anyone last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

The prime time portion of the Opening Ceremony of the London Olympics averaged a stunning 12.4 rating with Adults 18-49, blowing away last year’s 10.3 rating from Beijing (which was very good for an Olympics not hosted by the United States).    The half-hour ratings for the prime time portion of the telecast showed solid […]

> This week UP ALL NIGHT was promoted to NBC’s version of the big leagues, where many felt it belonged from the start.  It’s switched places with Whitney and been given the benefit of The Office, NBC’s one genuine lead-in, for the Thursday 9:30PM slot.   Let’s take a look at whether it merits the […]

  BROADCAST FINALS ABC:  SHARK TANK gained 0.04 to 0.45, and 20/20 ticked down to 0.33. CBS:  SWAT edged up 0.02 to 0.41, FIRE COUNTRY was also up 0.02 to 0.41, and BLUE BLOODS rose 0.06 to 0.40. NBC:  LOPEZ VS LOPEZ lost 0.03 to 0.30, YOUNG ROCK dropped 0.05 to 0.26, and DATELINE was […]

        NETWORK UPDATE:  Lots of afternoon adjustments, mostly unhelpful.  TIMELESS, LUCIFER, DANCING WITH THE STARS and CONVICTION each lost 0.1, while THE BIG BANG THEORY, as it usually does, picked up the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT FOOTBALL dropped […]