Sometimes a win can also be a disappointment. FOX:  AMERICAN IDOL was the highest rated show on the air last night, and gave FOX the nightly win.  But… its 4.4 was a series Wednesday low, down 0.3 from last week at exactly the point in the season where it should be climbing […]

  The usual suspects. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday May 2 and Sunday May 3, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. Click here for a look at sports ratings from the same weekend last year. Triple Crown: Kentucky […]

  FOX’s sitcoms are going in the wrong direction. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

The NBA ruled the airwaves again last night, with a preliminary 5.8 Adult 18-49 rating. This will probably go up to over a 7 rating in the official nationals when the west coast viewing is properly factored in, putting Game 2 on track to beat Game 1’s 6.9 rating. UPDATE: Game 2 came in at […]

FOX took control of Monday night with a double dose of Gordon Ramsay.  Hell’s Kitchen at 8 (2.4 rating) and MasterChef at 9 (2.3) combined for a 2.4 preliminary rating from 8-10 pm with Adults 18-49.  Last year FOX averaged a 1.5 on the same night with an original MasterChef at 8 (1.8) and repeat House at 9 (1.2). NBC finished second on the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

  The good news for ABC is that in the absence of football, it’s clear leader on Thursday; the bad is that its serialized shows are just a few weeks away from taking months-long breaks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and […]