NETWORK FINALS:  HOLLYWOOD GAME NIGHT and THE WALL gained 0.1 in final numbers, while the SUPERIOR DONUTS rerun and both SUPERNATURAL reruns fell the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s coverage of the NBA DRAFT has definitely become an event, which […]

Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their money this season?  Or not? A quick refresher on some critical numbers:  the typical 1-hour TV episode has […]

  NETWORK UPDATE:  The only adjustment from preliminary numbers was a 0.1 bump for MASTERS OF ILLUSION. CABLE HIGHLIGHTS:  The Discovery listings have ALASKAN BUSH PEOPLE as a rerun on Friday, which is why it’s not on the list below, but its 0.96 rating (up 0.15 from last week’s original) suggests the network or Nielsen may have misfiled […]

  It wasn’t WE DAY’s night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  […]

  Reboots rule. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  The […]

> But first–a nod to the sly marketing department at AMC, which cleverly lampooned its own predicament of trying to persuade at least some of the hordes of WALKING DEAD fans to stay tuned to the network next week for a very different show.  The result was a pair of lighthearted promos for Mad Men […]

Broadcast news and late night series ratings available below for this week and the same week last year. You can also search for other available weeks with the link at the bottom of this post. Week 17: April 19-25, 2021 Broadcast News: Current Week Broadcast News: Same Week Last Year   Broadcast Late Night: Current […]

  NBC has announced an unusually robust slate of scripted programming for summer 2014–although, since 3 of the shows were originally ordered for airing during the regular season and didn’t make it onto the schedule, and NBC hasn’t exactly been flooded with new hits this year, the cynical may surmise that quantity in this case […]