Neither of last night’s special events were particularly special. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

During the NCAA Basketball Tournament’s Round of 32 Saturday and Sunday, almost every game on each network was in line with ratings for the same games the past few years.  (We do not have result from the CBS games in the afternoon yet — those ratings will arrive Thursday along with all other non-prime time […]

  The AMERICAN MUSIC AWARDS went sharply off-key. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

>The second night of American Idol was down 28% from last year.  FOX still won the night, but suddenly CBS is nipping at its heels on this important night for advertisers.                Nightly Adult 18-49 Rating Thursday     FOX    CBS    ABC    NBC    01.19.2012   3.9 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

        NETWORK FINALS:  Now that we have more accurate numbers, here’s how last night’s (non-CW) broadcast shows fared: ABC:  THE BACHELORETTE up 0.02 to 1.4, THE PROPOSAL steady at 0.7. CBS:  SALVATION down 0.1 to 0.3, preceded by reruns at 0.4-0.6. NBC:  AMERICAN NINJA WARRIOR up 0.3 to 1.0, followed by a […]

  Only one fresh hour of broadcast TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> AMERICAN IDOL returned to the schedule, towering over everything… except its own past. FOX:  Idol came back with a 7.4, which naturally squashed all its competition.  In fact, it beat the ratings of the other 4 broadcast networks combined.  And yet… the number was down 24% from last season’s Wednesday premiere.  Last year’s 9.8 […]