A downward trend swept most of the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

>The broadcast week just concluded (July 18-24) had virtual parity between the four major broadcast network.  A mere two-tenths of a rating point separated first from fourth place, continuing a trend we have seen all summer as high-rated sports programming and NBC’s The Voice left the air.  Weekly Network Averages — Adults 18-49 ratingWeek of     […]

  BROADCAST FINALS ABC:  SHARK TANK dropped 0.09 to 0.56, and 20/20 was down 0.04 to 0.40. CBS:  UNDERCOVER BOSS fell 0.09 to 0.33, MAGNUM PI lost 0.04 to 0.45, and BLUE BLOODS was down 0.06 to 0.47. NBC:  After a rerun of THAT’S MY JAM at 0.39, DATELINE was up 0.08 to 0.49. FOX:  […]

>With the help of some online bookmaking sites, we have the latest “official” odds for tonight’s Emmy Awards.  Let’s take a look about what they say about the conventional wisdom, and make some adjustments where they don’t make sense. BEST DRAMA Bookie Odds: Mad Men – 1:2 Boardwalk Empire – 11:4 The Good Wife – […]

  BROADCAST FINALS:  Note that in some time zones, the 10PM shows were interrupted by coverage of the war in Ukraine. ABC:  The sitcoms aired for the first time since February 2, with THE GOLDBERGS down a tenth to 0.56, THE WONDER YEARS also down a tenth to 0.38, THE CONNERS down 0.09 to 0.48, […]

  Even with THE VOICE back on the air, NBC’s problems persist. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover in the off-season) give plenty of notes, both helpful and otherwise, and […]

  BROADCAST FINALS ABC: SHARK TANK dropped 0.07 to 0.48, and 20/20 fell 0.22 to 0.27. CBS:  The primetime NCAA TOURNAMENT games were at 0.77/1.38. NBC:  THE BLACKLIST returned from a week off down 0.08 to 0.23, and DATELINE was up 0.08 to 0.35. FOX:  WWE SMACKDOWN ticked up to 0.58. CW:  CHARMED gained 0.02 […]