NETWORK FINALS:  As expected, there were plenty of adjustments at CBS due to the THURSDAY NIGHT FOOTBALL simulcasts. Although THE BIG BANG THEORY kept its morning rating, THE GREAT INDOORS, MOM and LIFE IN PIECES all dropped 0.1, and things got ugly for PURE GENIUS, which fell 0.2 to a dismal premiere […]

  The new CBS line-up didn’t shake anything up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Game 2 of the 2016 World Series on Wednesday October 26 averaged 17,395,000 persons 2+ live+same day and a 4.8 P18-49 rating, down from Game 1’s 19,368,000 P2+ and 5.6 P18-49 rating.  On average, Game 2 declines about -2% from Game 1, but Game 2 last night dropped more than -10% from Game 1 Tuesday, certainly impacted […]

      NETWORK FINALS:  Game 2 of the WORLD SERIES lost 0.1 in final numbers, adjusting down to 4.8. Elsewhere, it was a busy night of adjustment at ABC, where THE GOLDBERGS, SPEECHLESS and MODERN FAMILY all gained 0.1, but DESIGNATED SURVIVOR fell 0.1 to a further series low of 1.2.  In addition, SVU […]

  The WORLD SERIES continued strong. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

      NETWORK FINALS:  Game 1 of the WORLD SERIES gained 0.2 in final numbers to 5.6.  Elsewhere, AMERICAN HOUSEWIFE added 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Even with the World Series as competition, opening night for the NBA season was strong for TNT, as […]

UPDATE: Game 1 of the 2016 World Series averaged just under 19.4 million viewers 2+ live+same day in the official nationals, second only to 2009 (Phillies-Yankees) in the last decade (and just narrowly behind it).  With the key sales demographics, the game is also well above average, generally ranking #3 among Game 1 telecasts since […]

  Play ball. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. FOX:  The […]