UNDERCOVER BOSS will never have an easier night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  NETWORK UPDATE:  As expected, the post-football adjustments for CBS weren’t pretty–with the exception of BIG BANG THEORY, which eased down just 0.1 to 3.7 (but which often goes up in normal adjusted ratings).  LIFE IN PIECES dropped 0.4 to 1.9, barely over half its lead-in, MOM fell half a point to 1.5, the BIG BANG […]

> Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques shouldn’t be taken as full TV pilot reviews, but rather as a guide to the general style and content […]

  BROADCAST FINALS ABC:  The 6th and final game of the NBA FINALS was up 0.33 from Monday’s Game 5 to 4.32. CBS:  Reruns at 0.30/0.25/0.24/0.22/0.22. NBC:  Reruns at 0.22/0.26/0.24. FOX:  Reruns at 0.25/0.21. CW:  WALKER ticked down to 0.11.  The series finale of LEGACIES was at 0.09, down a tick from last week and […]

  The first real crack in the wall of silence the networks have so far maintained on their Upfront announcements came from FOX, which has picked up a hefty 9 shows, 5 comedies and 4 dramas.  (We don’t yet know how many of them will be launched in the fall, let alone where they’re being […]

  ROSEANNE is still a monster. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

>Last night in the hit summer shows (NBC’s America’s Got Talent and FOX’s Hell’s Kitchen), we took a look at the priorities for new fall series promotion.  The big winners on NBC were the comedies Whitney and Up All Night.  Each comedy received one minute of on-air promotion across the two-hour telecast (one :30 spot […]

>Friday viewing patterns are pretty much locked in.  A brief review of the broadcast networks follow for the record.  TBS coverage of two exciting one-run Game 5’s in the National League will be reported when available.  CBS won the third Friday night of the season with a 1.6 Adult 18-49 rating.  A Gifted Man has […]