With 3 weeks to go until the London Olympics, NBC is already reaping some of the benefits of its coverage. NBC:  Nothing on the other networks could do more than tie the lowest-rated hour of last night’s US OLYMPIC TRIALS with a 1.4.  The highest rated Trials hours, Women’s Gymnastics in the 9-11PM slot, more […]

  A new entry in the summer scripted brigade. TBS:  SULLIVAN & SON had a mediocre debut.  The first of its back-to-back episodes kicked off fairly well, just about even with the BIG BANG THEORY rerun that preceded it, both with 1.0 ratings in the demo and 2.5M total viewers (a bit over 50% of […]

  The regular season NFL roared back to life. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

One week to go for the Summer Olympic Games in London, which end with the greatest anti-climax of all:  the Closing Ceremony Sunday night.  The ratings in the final week suffers from viewer fatigue and a dearth of marquee events.  Last night was a perfect example: a preliminary 8.1 Adult 18-49 rating in prime time […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS FRIDAY CABLE & […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

A surprise Thursday night victory for NBC last night, which had less to do with America’s Got Talent and much more to do with President Obama.  NBC started the night at 8 pm with a displaced America’s Got Talent episode (which would have run Wednesday were it not for the NFL kick off game).  AGT averaged a 1.8 rating, […]

The first Friday of the new season was down 17% in the fast nationals from last year (4.9 rating with Adults 18-49 TOTAL for the four broadcast network versus 5.9 the same night in 2011). CBS and ABC tied for first place last night, each with all of a 1.3 rating from 8-11 pm.  CBS […]