July 20, 2012



A new entry in the summer scripted brigade.

TBS:  SULLIVAN & SON had a mediocre debut.  The first of its back-to-back episodes kicked off fairly well, just about even with the BIG BANG THEORY rerun that preceded it, both with 1.0 ratings in the demo and 2.5M total viewers (a bit over 50% of the viewers under 50)–while retaining a rerun’s numbers usually isn’t much to boast about, those Big Bang reruns do very well for the network.  But the 2d Sullivan episode fell heavily from its first, slumping 20% in both total viewers and demo.  That doesn’t bode well for next week’s results.

FX:  ANGER MANAGEMENT seems to have found its level, up a tick to 1.1 in the demo and with 2.6M total viewers.  It’s running ahead of the network’s other original comedies on the night, although still no blockbuster–we’ll find out soon enough if it’s high enough for FX to proceed with the 90-episode back-up order it could be required to make.  WILFRED was even in viewers from last week but a little older skewing, with 0.6 in the demo (about 60% of viewers under 50), with LOUIE, which is really upping its guest stars this season with Poker Posey (delightful in the episode) following Melissa Leo, even in the demo at 0.5 and down about 100,000 viewers, giving it a sensational 70% viewership under 50.  This is the kind of viewership that earns premium pricing from advertisers targeting a younger audience.

USA:  The BURN NOTICE/SUITS combo was the highest rated original programming block of the night at 1.3/1.2 (behind only Family Guy reruns on Adult Swim), just about even with last week, although Burn was up a bit in both total viewers and demo.

MTV:  AWKWARD. was down a bit to 0.7 in the demo (with MTV, the other non-demo 650K people watching were more likely under 18 than over 49), a number that should be helped now that DirecTV and Viacom have settled their retransmission fee spat.  (Its unscripted lead-in SNOOKIE & JWOWW, though, was up a bit despite the DirecTV issue.)  Full national carriage should also help The Daily Show and The Colbert Report on Comedy Central, which have been low since the network lost its satellite viewers.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."